Matchmaking is now done primarily by algorithms, according to new research from Stanford sociologist Michael Rosenfeld. His new study shows that most heterosexual couples today meet online.
Algorithms, and not friends and family, are now the go-to matchmaker for people looking for love, Stanford sociologist Michael Rosenfeld has found.
Online dating has become the most common way for Americans to find romantic partners. (Image credit: altmodern / Getty Images)
In a new study published in the Proceedings of the National Academy of Sciences, Rosenfeld found that heterosexual couples are more likely to meet a romantic partner online than through personal contacts and connections. Since 1940, traditional ways of meeting partners – through family, in church and in the neighborhood – have all been in decline, Rosenfeld said.
Rosenfeld, a lead author on the research and a professor of sociology in the School of Humanities and Sciences, drew on a nationally representative 2017 survey of American adults and found that about 39 percent of heterosexual couples reported meeting their partner online, compared to 22 percent in 2009. [Read more…]